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Here's why people are raging at L'Oréal UK for dropping their first ever trans model
MUNROE BERGDORF IS a British DJ and activist who recently made history by becoming the first ever openly trans woman to star in a L’Oreal UK campaign.
Bergdorf was appointed as a brand ambassador for the YoursTruly True Match diversity campaign and recorded spots promoting the brand, praising them for their commitment to creating makeup for diverse skin tones.
Following the outbreak of violence in Charlottesville a few weeks ago, Munroe Bergdorf posted a Facebook status in which she accused white people of perpetrating “racial violence” and failing to acknowledge their privilege.
Last night Daily Mail picked up on the Facebook post and characterised it as an “extraordinary Facebook rant”. It also gleefully teased that it could cost her a “lucrative cosmetic campaign”.
Daily Mail Daily Mail
A L’Oreal insider told Daily Mail that Bergdorf’s Facebook post was “highly embarrassing and very much goes against message”.
This morning, L’Oréal Paris UK tweeted that Bergdorf’s comments were “at odds” with the company’s values and that they were ending the partnership as a result.
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This morning, Bergdorf posted a Facebook status in which she clarified her comments and condemned the Daily Mail for sensationalising them without adding context.
“This ‘rant’ was a direct response to the violence of WHITE SUPREMACISTS in Charlottesville,” she explained.
She went on to explain how “the lighter your skin toe the more social privileges you will be afforded”.
Furthermore, she clarified that her “all white people are racist” comment stemmed from the fact that Western society is “a system rooted in white supremacy designed to benefit, prioritise and protect white people before anyone of any other race”.
She went on to condemn L’Oréal for distancing themselves from her comments and questioned the validity of their commitment to diversity.
Many have coriticised L’Oréal’s decision to terminate their partnership with a trans woman of colour and accused them of pandering to the Daily Mail.
After all, it doesn’t look good for a brand to drop a trans woman of colour for speaking openly about racism, white supremacy and colonialism, all relevant subjects given the current political climate.
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This won’t be the last we hear of this.
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chats monroe bergdorf not a good look